Week 12: Social networking etc.

I have tried out Facebook in my personal life - not sure how well it works to have personal and professional overlapping but I guess that happens in real life anyway.

I think MySpace, Facebook, Bebo etc. are useful marketing tools but I think before we use them we need to check that the demographic we're trying to reach are using them. eg. MySpace works well for public libraries in the US marketing to young adults ... but in New Zealand Bebo is more prevalent.

I think Second Life is interesting but will be more relevant to us when more of our clients start transacting more of their lives in Second Life.

Wow... I made it to week 12. It's been quite a ride, tricky to steal the time to complete all the activities but definitely worth all the effort.